By June 2024, Braun announced his retirement from management (he maintains his role as CEO of HYBE America — the North American iteration of South Korean entertainment company HYBE). His news followed a string of headlines about artists leaving his SB Projects, including Ariana Grande, Demi Lovato and J Balvin.
“23 years. That’s how long I have been a music manager,” Braun wrote in a statement posted to Instagram at the time. And while he shared several highlights from his management career, he dedicated a paragraph entirely to Grande and Bieber, writing: “Justin and Ariana were both young teenagers when I began with them. Justin a 13 year old kid busking in Canada and Ariana a young actress on Nickelodeon. To see them both come up to be the legends they are today will forever be one of my greatest honors. As we change our working relationships now, I will continue to root for them with the same passion that I did at each of their humble beginnings.”
